AI Solutions for Xperience by Kentico — Powered by AIRA & Azure
Xperience by Kentico includes AIRA — Kentico's own native AI agent — built directly into the platform. DotStark, a certified Kentico Silver Partner and Microsoft Partner, helps you activate AIRA fully and extend it further with Azure OpenAI, Microsoft Copilot, intelligent search, and custom AI integrations.
AI solutions for Xperience by Kentico include AIRA — Kentico's built-in native AI agent for content creation, image optimisation, translation, and marketing insights — plus custom integrations built by DotStark: Azure OpenAI, Microsoft Copilot Studio, AI-powered search, Power BI dashboards, and ML-driven personalisation. DotStark is both a Kentico Silver Partner and Microsoft Partner, making us uniquely positioned to deliver the full AI stack on XbyK.
AI on XbyK: What's Built In vs What DotStark Adds
Understanding these two layers helps you plan your AI strategy clearly. One comes with XbyK. The other is built by DotStark on top.
AIRA — Built Into Every XbyK Licence
AIRA is Kentico's own native AI agent built directly into Xperience by Kentico. It is not a plugin or third-party add-on — it is part of the XbyK platform. AIRA understands your content and customer data to help editors create, optimise, and publish faster without switching tools.
- Generate and refine text across all content fields via AIRA Chat
- Automate image tagging, format optimisation, and reuse
- Translate pages, emails, and content items automatically
- Spot trends, detect anomalies, and surface content performance insights
- Assign AI agents to handle planning, execution, and reporting (AIRA Agentic Marketing Suite)
- Execute platform tasks and configure features via a single chat interface
- Auto-generate content variations for different formats and regions
- Recommend SEO, GEO, and metadata enhancements in real time
Available on all XbyK licences. DotStark activates and configures AIRA as part of every XbyK implementation.
Custom AI Integrations DotStark Builds on XbyK
Beyond AIRA, DotStark extends XbyK with enterprise-grade custom AI integrations using the Microsoft AI stack. These are bespoke builds — tailored to your business processes, data architecture, and team workflows — delivered by our Microsoft Partner and Kentico Silver Partner certified team.
- Azure OpenAI (GPT-4) — custom content workflows, AI agents, brand voice models
- Microsoft Copilot Studio — custom Copilot agents embedded in XbyK admin
- Azure AI Search — semantic site search replacing XbyK's default search
- Power BI dashboards — embedded in XbyK admin for live content analytics
- Azure AI Language — content classification, entity extraction, sentiment analysis
- Custom ML models — predictive personalisation, product recommendation engines
- Azure AI Vision — advanced image processing beyond AIRA's native capability
Custom scope per project. DotStark designs the right integration stack in your free AI consultation.
Meet AIRA: The AI Agent Built Into Xperience by Kentico
AIRA is not an add-on. It is Kentico's own native AI — built into the XbyK platform, powered by Azure, and designed specifically for content teams and marketers.
Content That Self-Optimises
AIRA generates and refines text across ALL content fields in XbyK — pages, emails, widgets, and structured content items — directly via the AIRA Chat interface. No switching tools. No copy-pasting between platforms.
- → Write on-brand, localised content tailored to tone and context
- → Auto-generate content variations for different formats and regions
- → Translate pages and emails fast, with consistent tone and terminology
- → Scale content production without scaling your headcount
AI Insights That Drive Results
AIRA uses data-driven AI optimisation to spot trends, detect anomalies, and uncover friction points in customer journeys — all surfaced inside XbyK's admin interface. No separate analytics platform needed.
- → Detect user friction points across customer journeys and touchpoints
- → Surface campaign performance issues before they impact results
- → Highlight high-performing content and underperforming segments
- → Track multi-channel campaigns in one hub, measured against goals
Your AI Marketing Team
The AIRA Agentic Marketing Suite assigns specialised AI agents to handle planning, execution, and reporting — freeing your team for strategic and creative work. Orchestrate marketing and digital experiences end-to-end with AI teammates.
- → Assign AI agents to planning, execution, and reporting tasks
- → Generates campaign reports and surfaces what worked to improve the next
- → Context-aware AI that understands your content and customer data
- → Bring ideas to life faster than ever — without adding headcount
Everything via AIRA Chat
Generate content, configure platform features, get help with XbyK tasks, pull assets, set up modules — all through AIRA's single chat interface. Suggests next actions based on user behaviour and project state.
- → Generate content, configure features, or get platform help via chat
- → Automate repetitive tasks like page setup or module configuration
- → Pull data, assets, or templates with a single prompt
- → No need to search documentation — AIRA guides you in real time
AIRA is enterprise-grade — built on Azure with role-based access, GDPR compliance, SOC 2 certification, and full activity logging for audit.
Is Your XbyK Site Ready to Activate AI?
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A Day in the Life: Content Team Before and After AIRA on XbyK
AIRA changes how content teams work — not by replacing editors, but by removing the friction that slows them down.
Beyond AIRA: Custom AI DotStark Builds Into Your XbyK Platform
AIRA handles content and marketing AI. DotStark extends XbyK with enterprise-grade custom AI integrations using the full Microsoft AI stack.
Azure OpenAI Integration
Custom GPT-4 powered content workflows — automated meta descriptions, smart content recommendations, custom AI agents that understand your brand voice and XbyK content taxonomy. Goes beyond AIRA's built-in generation for complex, heavily-branded enterprise content.
Microsoft Copilot Studio Agents
Custom Copilot agents built with Copilot Studio and embedded directly into XbyK's admin interface. Agents can be trained on your specific content types, workflows, and business rules — far beyond AIRA's standard capabilities.
Azure AI Search
Replaces XbyK's default search with Azure AI Search — delivering semantic intent matching, faceted filtering, "did you mean", and relevance tuning. Users find what they mean, not just what they type. Conversion improvement: 28% average.
Power BI & Analytics AI
Power BI dashboards embedded inside XbyK admin — live content performance, user behaviour, campaign ROI, and personalisation effectiveness. AI-powered anomaly detection and trend surfacing that supplements AIRA's built-in insights.
Azure AI Language Services
Advanced content processing beyond AIRA's translation — entity extraction, sentiment analysis, content classification, PII detection, automated compliance checking. Ideal for healthcare, financial services, and regulated industries.
Custom ML & Personalisation Models
Custom machine learning models built on Azure ML — predictive personalisation, next-best-content recommendations, propensity scoring, and churn prediction. Wired into XbyK's personalisation engine for real-time content decisions.
The Complete AI + XbyK Technology Stack
DotStark is both a Kentico Silver Partner and Microsoft Partner. Here is the full AI architecture we deploy — from Kentico's native AIRA through to the Microsoft AI cloud layer.
AIRA (Layer 2) is Kentico's native AI — included with your XbyK licence. Microsoft AI Services (Layer 4) are custom integrations built by DotStark. Both layers work together for maximum AI impact.
AIRA + AI Integration Use Cases Across Industries
DotStark has delivered AI + XbyK projects for enterprise clients across these sectors.
What AI Delivers in Healthcare
- → AIRA translates patient information pages into 12 languages automatically — consistent medical terminology, same-day turnaround
- → Azure AI Language detects PII in content before publish — HIPAA compliance automation
- → AI-powered personalisation serves condition-relevant content to returning patients
- → AIRA Insights surfaces which care pathways generate most appointment conversions
AIRA Chat panel open in XbyK editor showing translation in progress
AIRA is Enterprise-Grade and Fully Compliant
Security and compliance are built into AIRA — not added on. Here is what enterprise clients need to know.
Built on Azure — Microsoft's Secure AI Infrastructure
AIRA is powered by Microsoft Azure — the same infrastructure used by the world's largest enterprises and governments. Azure's role-based access control, encryption at rest and in transit, and isolated tenant architecture mean your content data, prompts, and AI outputs stay private and secure.
GDPR, SOC 2, and Industry Compliance
AIRA is GDPR-compliant by design. User data, prompts, and AI-generated outputs are kept within your XbyK environment — not used to train shared AI models. Activity logging provides a full audit trail for compliance teams. SOC 2 certification covers the Azure infrastructure underpinning AIRA.
Role-Based Access and Permissions
AIRA access can be configured per-role in XbyK — ensuring editors only access AI features appropriate to their permissions. Sensitive content types can be excluded from AIRA's scope entirely.
GDPR Compliant
User data never leaves your XbyK environment. Not used for AI model training.
SOC 2 Certified
Azure infrastructure is SOC 2 Type II certified.
Role-Based Access
Configure which editors and roles can access AIRA features.
Full Audit Logging
Every AI action logged for compliance and accountability.
How DotStark Activates and Extends AI on Your XbyK Platform
AIRA Activation & Configuration
Audit your XbyK licence, content type structure, and current AIRA activation status. Configure AIRA Chat, image AI, and translation for your content model. Set up role-based AIRA access, train editors on AIRA Chat, and create your brand voice guidelines for consistent AI output.
Custom AI Integration Build
Based on your AI strategy, DotStark builds the custom integrations identified in your AI consultation — Azure OpenAI, AI Search, Copilot Studio agents, or Power BI dashboards. Each integration is developed, tested on staging, and validated with your content team before production deployment.
Training, Launch & Optimise
Go-live deployment, content team training on all AI tools (AIRA and custom integrations), performance monitoring dashboards configured. Monthly AI optimisation reviews — AIRA configuration tuning, Azure AI model refinement, usage reporting.
Why DotStark for AI on XbyK
Kentico Silver Partner
DotStark is a certified Kentico Silver Partner with 15 XbyK-certified developers. We have implemented AIRA on XbyK projects across USA, India, New Zealand, and Malaysia — including full AIRA Agentic Suite configuration for enterprise content teams.
Microsoft Partner
Certified in Azure AI services, Copilot Studio, Power Platform, and Azure OpenAI. As a Microsoft Partner, DotStark has direct access to Azure AI technical support and early-access programs — benefiting clients on every AI project.
Proven AI Delivery
AI and AIRA projects delivered for enterprise clients in Healthcare, Financial Services, Higher Education, and Manufacturing. Clients consistently report 60–70% content production time reduction within 4 weeks of AIRA activation.
"Their Azure OpenAI work cut our document review time dramatically. Pragmatic, transparent and certified."
— Priya Raman, VP Engineering, FinAxis, USA 🇺🇸 ⭐⭐⭐⭐⭐
AI & AIRA on XbyK: Frequently Asked Questions
Ready to Activate AIRA and Add AI to Your XbyK Platform?
DotStark is a certified Kentico Silver Partner and Microsoft Partner. We activate AIRA, configure it for your content model, and extend it with the full Microsoft AI stack.